Our Story
The story of Joysicles starts in 2016 when founder Monica Gilliam decided to listen to her friends and family who encouraged her to turn her passion for cooking into a business. She took advantage of her free time while her husband was deployed and her daughter was still a baby, and she started testing recipes. Going back to her roots, she began selling Brazilian Treats, proving to herself that she could make a living using her cooking skills. Months later, the idea for Joysicles came to Monica in an unexpected way. She realized that there was a gap in the market when she wanted a healthy treat to give her daughter, Joy. Monica switched directions for her business and Joysicles was launched in 2017. Today, Monica produces these pops in Virginia Beach with help from a team of military spouses, college students, and family members.